Application

This unit describes the skills and knowledge required to design, test and evaluate direct marketing activities which meet organisational marketing objectives.
The unit applies to individuals who are required to create and implement direct marketing activities for products or services. Such individuals may work in small, medium or large enterprises across a variety of industries and they usually work with a team and customers to design offers.
No licensing, legislative or certification requirements apply to this unit at the time of publication.

What You'll Learn

Assessment Requirements

Performance Evidence

The candidate must demonstrate the ability to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including evidence of the ability to:
• design and test at least three direct marketing activities.

Knowledge Evidence

The candidate must be able to demonstrate knowledge to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including knowledge of:
• marketing communication concepts and processes
• media options for direct marketing activities
• statistical methods, tests and techniques can be used for measurement and analysis
• software applications used in direct marketing.

Assessment Conditions

Skills in this unit must be demonstrated in a workplace or simulated environment where the conditions are typical of those in a working environment in this industry.
This includes access to:
• workplace documentation and resources relevant to performance evidence.
Assessors of this unit must satisfy the requirements for assessors in applicable vocational education and training legislation, frameworks and/or standards.

Foundation Skills

• {'skill': 'Reading', 'description': 'Gathers, interprets and analyses textual data from a range of sources and identifies relevant and key information'}
• {'skill': 'Writing', 'description': 'Integrates information from a number of sources to develop material that supports purposes and format of documentation using suitable grammatical structure and clear, logical language'}
• {'skill': 'Oral Communication', 'description': 'Participates in a variety of spoken exchanges using suitable language and features; Elicits views and opinions of others with active listening and questioning'}
• {'skill': 'Numeracy', 'description': 'Examines and analyses numerical information to determine pricing strategies and payment terms'}
• {'skill': 'Self-management', 'description': 'Identifies, develops and follows explicit and implicit protocols and meets expectations associated with own role'}
• {'skill': 'Problem solving', 'description': 'Responds intuitively to problems requiring immediate attention, quickly drawing on past experience to devise solutions'}
• {'skill': 'Planning and organising', 'description': 'Applies formal processes when planning more complex tasks, producing plans with logically sequenced steps; Selects from a range of options in routine situations, identifying and taking some situational factors into account when decision-making'}
• {'skill': 'Technology', 'description': 'Identifies functions and key features of common digital systems and tools and operates them effectively to complete routine tasks'}

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