Application

This unit describes the skills and knowledge required to create multiplatform advertisements for the communication of a product, service or idea to consumers.
The unit applies to individuals who work in supervisory management roles within an advertising team or media organisation and are primarily responsible for the development of advertisements.
No licensing, legislative or certification requirements apply to this unit at the time of publication.

What You'll Learn

Assessment Requirements

Performance Evidence

The candidate must demonstrate the ability to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including evidence of the ability to:
• create at least three advertisements for multi-platform advertising.
In the course of the above, the candidate must:
• adhere to time, schedule, budget and legal requirements
• evaluate multiplatform advertisements and identify and document areas for improvement.

Knowledge Evidence

The candidate must be able to demonstrate knowledge to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including knowledge of:
• industry, services, products and organisation
• purposes and principles of advertising
• principles of consumer behaviour
• content and development requirements for specific advertising platform
• provisions of legislation, codes of practice and standards affecting advertising
• legal and ethical principles relevant to advertising industry timelines, budget and resources requirements.

Assessment Conditions

Skills in this unit must be demonstrated in a workplace or simulated environment where the conditions are typical of those in a working environment in this industry.
This includes access to:
• legislation and codes of practice relevant to creating multiplatform advertisements
• organisational policies and procedures for developing advertisements
• industry software and technology for developing advertisements
• creative briefs.
Assessors of this unit must satisfy the requirements for assessors in applicable vocational education and training legislation, frameworks and/or standards.

Foundation Skills

• {'skill': 'Learning', 'description': 'Identify and interpret a range of textual information to ensure client requirements and legal and ethical requirements are met'}
• {'skill': 'Numeracy', 'description': 'Interprets budgetary and scheduling information'}
• {'skill': 'Writing', 'description': 'Records explicit information and develops effective messages for a variety of audiences and purposes'}
• {'skill': 'Self-management', 'description': 'Takes full responsibility for adherence to legislative and ethical requirements'}
• {'skill': 'Planning and organising', 'description': 'Works independently and collectively to make range of aesthetic and technical decisions meeting creative, legislative and ethical requirements'}
• {'skill': 'Technology', 'description': 'Identifies purposes, specific functions and key features of common digital systems and tools, and operates them effectively to produce digital media'}

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