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BSB60520 Current

Advanced Diploma of Marketing and Communication

Training Package: BSB — Business Services Training Package

Usage: Current

Overview

The BSB60520 Advanced Diploma of Marketing and Communication provides advanced skills for developing and implementing strategic marketing and communication plans. It covers key areas such as market research, brand management, digital marketing strategies, integrated communication campaigns, and stakeholder engagement. This qualification is designed for experienced marketing professionals, communication specialists, or those with prior industry experience who aim to move into leadership roles. By completing this course, you'll be prepared for senior positions like Marketing Manager, Communication Director, Brand Strategist, or Public Relations Manager. Career outcomes include opportunities in advertising agencies, corporate communications, public relations firms, and various industries where strategic marketing drives business growth. The course emphasises ethical practices and compliance with Australian industry standards, making it relevant for today's dynamic market.

Industry Context

The marketing and communication industry in Australia encompasses advertising, public relations, digital media, and corporate communications, with growing demand for data-driven strategies. BSB60520 graduates can access senior job roles such as Marketing Director, Communication Manager, or Strategic Planner, opening pathways to executive positions in multinational corporations, government agencies, and consultancies. This qualification aligns with industry trends, enabling professionals to lead teams, manage budgets, and enhance brand reputation in a competitive landscape.

Frequently Asked Questions

What does the BSB60520 Advanced Diploma of Marketing and Communication cover?

It covers advanced topics including developing marketing strategies, managing communication campaigns, conducting market research, leading teams, and implementing digital marketing techniques for organisational success.

What are the entry requirements for BSB60520?

Entry typically requires completion of a Diploma in marketing or a related field, or relevant work experience in marketing or communication roles. Specific prerequisites may vary by registered training organisation.

What career outcomes can I expect after completing BSB60520?

Graduates can pursue senior roles such as Marketing Manager, Communication Director, Brand Strategist, Public Relations Manager, or Strategic Planner in industries like advertising, corporate communications, and non-profit sectors.

What delivery modes are available for this qualification?

BSB60520 is offered through various modes including face-to-face classes, online learning, blended delivery, and workplace-based training, depending on the registered training organisation in Australia.

How long does it take to complete the Advanced Diploma of Marketing and Communication?

The duration typically ranges from 1 to 2 years of full-time study, but can be extended for part-time options, with flexibility based on prior learning and individual circumstances.

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Last updated from training.gov.au: 03 April 2026