Application

This unit describes the performance outcomes, skills and knowledge required to research and critically evaluate event practice at a strategic level, and to use that research as a way of extending expertise in event management.
This unit is relevant to individuals managing events in any industry context. It is particularly relevant to the cultural, community, hospitality, sporting and tourism sectors.
It applies to event managers who operate with significant autonomy and who are responsible for making strategic event management decisions. They may work in event management companies, in event venues, or in organisations that organise their own events.
The skills in this unit of competency must be applied in accordance with Commonwealth and State/Territory legislation, Australian standards and industry codes of practice.
No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.

What You'll Learn

Assessment Requirements

Performance Evidence

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:
• document and evaluate current trends in event ideas, concepts and management practices at least once in each of the following areas:
• event operations
• risk management
• sustainability
• technology
• best practice in event management
• analyse above research findings to inform professional practice by:
• identifying ways to adapt current practice
• developing new approaches to work
• developing awareness of new operational innovations.

Knowledge Evidence

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:
• research methodologies and strategies:
• collaboration or engagement with others:
• academics
• industry groups
• mentors
• professional practitioners
• desk research
• formal study
• sources of events industry references and broader references that inform emerging and innovative practice in event management and operations
• current and emerging events industry trends across areas of event planning and management
• events industry networks and professional development opportunities
• techniques and methods to generate new ideas and develop innovative approaches to work.

Assessment Conditions

Skills must be demonstrated in:
• an industry workplace; or
• a simulated industry environment.
Assessment must ensure access to:
• a current and varied range of general and specialised information sources
• communication technology and information programs used to source industry information
• industry professionals with whom the individual can collaborate. These can be:
• those in an industry workplace who are assisted by the individual during the assessment process; or
• individuals who participate in role plays or simulated activities, set up for the purpose of assessment, in a simulated industry environment operated within a training organisation.
Assessors must satisfy the Standards for Registered Training Organisations’ requirements for assessors and have worked in industry for at least three years where they have applied the skills and knowledge of this unit of competency.

Foundation Skills

• {'skill': 'Reading skills to:', 'description': 'analyse varied information sources dealing with complex ideas and strategic management practice.'}
• {'skill': 'Learning skills to:', 'description': 'extend individual research capability through self-directed projects.'}
• {'skill': 'Technology skills to:', 'description': 'use business technology to conduct research.'}

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