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BSBMKG605 Superseded
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This unit has been superseded

This unit of competency is no longer current on training.gov.au. It has been replaced by BSBMKG625. We recommend viewing the replacement unit for the latest content.

Application

This unit describes the skills and knowledge required to evaluate the international environment, identify market factors and risks, and to assess viability of international marketing opportunities.
It applies to experienced individuals who use specialised knowledge to evaluate the international business environment in preparation for entering an international or export market for the first time, or to identify new marketing opportunities in markets in which their organisation already has a presence.
No licensing, legislative or certification requirements apply to this unit at the time of publication.

What You'll Learn

1. Review global market environment

  • 1.1 Assess international trade patterns and identify their likely importance for the business
  • 1.2 Research international business and electronic commerce market factors, and assess opportunities to enter, shape or influence the market for their likely contribution to the business
  • 1.3 Identify international markets operating under free trade or protectionist arrangements and estimate likely ease of entering and trading successfully
  • 1.4 Identify international trade policies and agreements and estimate their likely impact on international marketing opportunities

2. Assess international business and electronic commerce market factors

  • 2.1 Identify and analyse impact of economic, political, social and cultural factors affecting international marketing opportunities
  • 2.2 Investigate international market trends and developments to identify market needs relevant to the business
  • 2.3 Identify new and emerging business and electronic commerce markets, and assess opportunities to enter, shape or influence markets based on their fit with business goals and direction, and their likely contribution to the business

3. Identify risk factors for international marketing opportunities

  • 3.1 Analyse and rate acceptability of political, financial stability and corruption risk factors of potential market
  • 3.2 Analyse and rate acceptability of legal and regulatory requirements, and trade barriers to potential market
  • 3.3 Relate risk factors to international business cycles in terms of economic conditions and estimate their impact on potential market

4. Investigate international business and electronic commerce marketing opportunities

  • 4.1 Identify and analyse international marketing opportunities according to their likely fit with the organisation’s goals and capabilities
  • 4.2 Evaluate each opportunity to determine its impact on current business and customer base
  • 4.3 Use an assessment of costs, benefits, risks and opportunities to determine financial viability of each marketing opportunity
  • 4.4 Determine probable return on investment and potential competitors
  • 4.5 Describe and rank marketing opportunities in terms of viability and likely contribution to the business

Assessment Requirements

Performance Evidence

Evidence of the ability to:
• document and present an evaluation of various international marketing opportunities including:
• analysis of global business environment
• assessment of social, cultural, political and economic factors impacting selection of market opportunities
• risk assessment for each opportunity considered
• analysis of financial viability of selected international marketing opportunities.
Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

Knowledge Evidence

To complete the unit requirements safely and effectively, the individual must:
• outline relevant Australian and international standards, policies and guidelines, including those covering:
• environmental matters
• human rights
• labour relations
• packaging
• risk management
• electronic commerce
• identify and explain key provisions of relevant legislation and codes of practice affecting aspects of marketing operations
• explain the role of the Organisation for Economic Co-operation and Development (OECD)
• identify and describe key features of the country or countries being considered for market entry or penetration, including:
• cross-cultural communication and negotiation styles
• global and country specific economic, social and industry directions, trends, practices and techniques.

Assessment Conditions

Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in the business development – marketing field of work and include access to:
• information sources on countries and markets being considered for entry or further penetration
• office equipment and resources
• examples of previous international marketing evaluation documents, strategic plans and marketing plans.
Assessors must satisfy NVR/AQTF assessor requirements.

Foundation Skills

  • {'skill': 'Reading', 'description': '1.1-1.4, 2.1-2.3, 3.1-3.3, 4.1, 4.2'}
  • {'skill': 'Writing', 'description': '1.1-1.4, 2.1-2.3, 3.1-3.3, 4.1, 4.2, 4.5'}
  • {'skill': 'Numeracy', 'description': '1.1, 1.2, 2.2, 4.3-4.5'}
  • {'skill': 'Navigate the world of work', 'description': '1.4, 3.2, 4.1'}
  • {'skill': 'Get the work done', 'description': '1.1-1.4, 2.1- 2.3, 3.1-3.3, 4.2, 4.3, 4.4'}

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Last updated from training.gov.au: 07 April 2026