Application

This unit describes the skills and knowledge required to promote products and services to international markets in line with the organisational marketing plan and strategy for a specified target market.
The unit applies to individuals who have a managerial-level responsibility for promoting products and services to international markets. This includes planning, coordinating and reviewing of promotional activities. These individuals use well-developed problem-solving skills to create solutions to unpredictable problems through analysis and evaluation of information from a variety of sources.
No licensing, legislative or certification requirements apply to this unit at the time of publication.

What You'll Learn

Assessment Requirements

Performance Evidence

The candidate must demonstrate the ability to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including evidence of the ability to:
• promote at least two products and services to international markets.
In the course of the above, the candidate must:
• research, prepare and document culturally appropriate promotional activities
• manage resources
• monitor and address issues in promotion according to marketing objectives and organisational policy
• review and analyse promotional activity
• develop recommendations to improve internationally based promotional activities.

Knowledge Evidence

The candidate must be able to demonstrate knowledge to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including knowledge of:
• key provisions of legislation, codes of practice and standards affecting international market promotion opportunities
• promotional activities relevant to international markets
• key features of target international market including:
• cultural social, economic, political factors affecting marketing opportunity
• media channels available
• legislative requirements
• strategies for building and maintaining client relationships
• national, bilateral or regional trade agreements
• World Trade Organisation rules
• marketing concepts, principles and strategies
• evaluation principles and strategies.

Assessment Conditions

Skills in this unit must be demonstrated in a workplace or simulated environment where the conditions are typical of those in a working environment in this industry.
This includes access to:
• workplace documentation and resources relevant to performance evidence
• organisational policies for promoting products and services to international markets
• legislation applicable to promotion of products and services for international markets.
Assessors of this unit must satisfy the requirements for assessors in applicable vocational education and training legislation, frameworks and/or standards.

Foundation Skills

• {'skill': 'Numeracy', 'description': 'Collates and interprets numeric information to analyse trend data, targets and resource requirements'}
• {'skill': 'Reading', 'description': 'Interprets textual information obtained from a range of sources and determines how content may be applied to organisational requirement'}
• {'skill': 'Writing', 'description': 'Communicates with others using clear and detailed language to request specific information and brief relevant personnel; Integrates information from a number of sources to develop material that supports purposes and format of documentation using suitable grammatical structure and clear, logical language'}
• {'skill': 'Self-management', 'description': 'Takes personal responsibility for adherence to legal and regulatory responsibilities relevant in own work context; Identifies and follows explicit and implicit protocols and meets expectations associated with own role; Identifies and takes responsibility for addressing predictable and some less predictable problems in familiar work contexts'}
• {'skill': 'Planning and organising', 'description': 'Develops plans to manage tasks with an awareness of how they may contribute to longer-term operational and strategic goals'}
• {'skill': 'Technology', 'description': 'Uses a range of digital applications to access data, extract, organise, and integrate relevant information'}

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