Application

This unit describes the skills and knowledge required to identify and establish an effective marketing mix for a business. It includes preparing, implementing and monitoring the market mix.
The unit applies to individuals who have management roles in marketing and are responsible for developing marketing and promotional mix within an organisation. These individuals may monitor the marketing mix to adjust according to new marketing opportunities identified.
No licensing, legislative or certification requirements apply to this unit at the time of publication.

What You'll Learn

Assessment Requirements

Performance Evidence

The candidate must demonstrate the ability to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including evidence of the ability to:
• establish and monitor the marketing mix for an organisation or work area, including:
• reporting on activities undertaken to establish marketing mix in organisation
• reporting information on each element of marketing mix, including:
• customer service levels
• distribution
• pricing
• promotion.

Knowledge Evidence

The candidate must be able to demonstrate knowledge to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including knowledge of:
• organisational policies, procedures, products and services related to marketing
• principles and concepts of marketing, including consumer and buyer behaviour
• elements of marketing mix
• methods to gather and analyse marketing information, including variances in marketing revenue and costs.

Assessment Conditions

Skills in this unit must be demonstrated in a workplace or simulated environment where the conditions are typical of those in a working environment in this industry.
This includes access to:
• legislation, regulations and codes relevant to marketing mix
• organisational and marketing strategic plans.
Assessors of this unit must satisfy the requirements for assessors in applicable vocational education and training legislation, frameworks and/or standards.

Foundation Skills

• {'skill': 'Numeracy', 'description': 'Evaluates financial and marketing data using whole numbers, decimals and percentages to make accurate calculations'}
• {'skill': 'Reading', 'description': 'Evaluates and comprehends textual information from a range of sources'}
• {'skill': 'Writing', 'description': 'Documents results of analysis of marketing mix; Presents analysis results in required format'}
• {'skill': 'Problem solving', 'description': 'When dealing with complex issues identifies cause of the problem, and uses analytical processes to generate possible solutions'}
• {'skill': 'Planning and organising', 'description': 'Develops plans to manage relatively complex tasks with an awareness of how they may contribute to longer-term operational and strategic goals'}
• {'skill': 'Self-management', 'description': 'Makes decisions by systematically analysing information, identifying and evaluating options against set criteria, and choosing most appropriate option; Evaluates outcomes of decisions to identify any required adjustments'}

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