Application

This unit describes the skills and knowledge required to research, analyse and apply knowledge of the communications industry. This includes the marketing communications industries.
The unit applies to individuals in entry-level positions who have a general knowledge of the structure, organisation and function of the communications industry. Individuals in this role may have a limited leadership and guidance responsibility to others.
No licensing, legislative or certification requirements apply to this unit at the time of publication.

What You'll Learn

Assessment Requirements

Performance Evidence

The candidate must demonstrate the ability to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including evidence of the ability to:
• research and report on the communications industry.
In the course of the above, the candidate must:
• scope the impact of new and alternative communication technology on the communications industry
• research and report on the current issues affecting the communications industry.

Knowledge Evidence

The candidate must be able to demonstrate knowledge to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including knowledge of:
• current issues and trends which affect the communications industry
• employment obligations and opportunities of the communications industry
• industry structures and networks
• organisational and client operating environments, structures, and business and marketing plans
• current digital communications technologies, platforms and devices
• principles and practices of communications and media strategies
• trends including impact of technologies on the industry.

Assessment Conditions

Skills in this unit must be demonstrated in a workplace or simulated environment where the conditions are typical of those in a working environment in this industry.
This includes access to:
• legislation and regulations relevant to communications industry
• communications equipment and technology
• workplace documentation and resources relevant to performance evidence.
Assessors of this unit must satisfy the requirements for assessors in applicable vocational education and training legislation, frameworks and/or standards.

Foundation Skills

• {'skill': 'Learning', 'description': 'Identifies and evaluates information from external sources to assist in clarifying and extending knowledge; Uses a continuous learning approach to improve capacity to work effectively and identify and solve problems as they occur, and to address emerging opportunities and issues'}
• {'skill': 'Numeracy', 'description': 'Uses mathematical skills to interpret data and statistical information'}
• {'skill': 'Reading', 'description': 'Gathers, interprets and analyses a variety of textual information from a range of sources to identify relevant and key information'}
• {'skill': 'Writing', 'description': 'Integrates information from a number of sources to create cohesive documents using suitable format and grammatical structures, with clear, logical language suitable to the audience and purpose'}
• {'skill': 'Teamwork', 'description': 'Fosters positive relationships with others and maintains open communication'}
• {'skill': 'Self-management', 'description': 'Understands and adheres to legal and regulatory responsibilities related to own work'}
• {'skill': 'Planning and organising', 'description': 'Prioritises and completes tasks within a set timeline'}

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