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BSBMKG607 Superseded
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This unit has been superseded

This unit of competency is no longer current on training.gov.au. It has been replaced by BSBMKG624. We recommend viewing the replacement unit for the latest content.

Application

This unit describes the skills and knowledge required to prepare for, manage and evaluate market research projects across an organisation.
It applies to senior marketing professionals who are responsible for preparing market research plans for implementation, engaging external consultants, managing market research activity, and evaluating research processes and findings across an organisation.
No licensing, legislative or certification requirements apply to this unit at the time of publication.

What You'll Learn

1. Prepare market research plans for implementation

  • 1.1 Determine research policies and procedures
  • 1.2 Develop or commission and review market research project plan and detailed work plans to point of finalisation
  • 1.3 Execute processes to obtain required resources to implement market research project plan and work plans

2. Engage external consultants or service providers

  • 2.1 Identify requirements for external consultants from market research project plan
  • 2.2 Specify goods and services required to implement plans, and detail criteria for selection
  • 2.3 Identify, evaluate and select potential consultants or other providers of required goods and services
  • 2.4 Contract selected consultants or providers of goods and services

3. Manage market research activity

  • 3.1 Monitor work plan activity to ensure adherence to market research project plan and work plans, and consistency with organisational market research policy and procedures
  • 3.2 Manage external consultants or service providers to ensure performance is in line with expectations and contractual requirements

4. Evaluate research processes and findings

  • 4.1 Confirm validity of information and data obtained by market research
  • 4.2 Review relevance and usefulness of findings against research objectives outlined in market research project plan
  • 4.3 Assess performance of project against all relevant elements of market research project plan and work plans
  • 4.4 Measure stakeholder satisfaction with research process and findings
  • 4.5 Prepare reports for future improvements to research process
  • 4.6 Implement revised policy and practices in accordance with organisational requirements

Assessment Requirements

Performance Evidence

Evidence of the ability to:
• prepare a market research plan
• develop specifications for research components, outsourced to external consultants as appropriate
• manage market research activities in accordance with organisational market research policy and procedures
• evaluate research processes and findings against relevant market research project plan and work plans
• prepare and present a report on market research findings.
Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

Knowledge Evidence

To complete the unit requirements safely and effectively, the individual must:
• outline principles and practices of market research including:
• data processing methods and data analysis techniques
• project design to meet given budgets and other resource constraints
• qualitative and quantitative research
• design of samples
• development and application of hypotheses
• role of research in enterprise development
• use of survey instruments
• compare and contrast project management principles and practices, including:
• consultation and stakeholder involvement
• development of policies and procedures
• methods of action to ensure performance
• monitoring of timelines, budgets and other implementation plans
• organisational procedures for engagement of consultants
• provide an overview of key provisions of relevant legislation, codes of practice and national standards affecting marketing operations
• discuss the impact of economic, social and industry directions, trends, and practices on marketing functions.

Assessment Conditions

Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in the business development – marketing field of work and include access to:
• office equipment and resources
• previous market research plans and exemplars of market research project specifications
• case studies and, where possible, real situations.
Assessors must satisfy NVR/AQTF assessor requirements.

Foundation Skills

  • {'skill': 'Reading', 'description': '1.1, 1.2, 2.1, 2.3, 3.1, 4.1'}
  • {'skill': 'Writing', 'description': '1.2, 2.2, 2.4, 4.5'}
  • {'skill': 'Oral Communication', 'description': '2.4, 3.2'}
  • {'skill': 'Numeracy', 'description': '4.4'}
  • {'skill': 'Navigate the world of work', 'description': '1.1, 3.1, 3.2, 4.6'}
  • {'skill': 'Interact with others', 'description': '2.4, 3.2'}
  • {'skill': 'Get the work done', 'description': '1.2, 1.3, 2.1-2.3, 4.1-4.3'}

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Last updated from training.gov.au: 07 April 2026