Application

This unit describes the skills and knowledge required to identify and evaluate a range of marketing communication mediums to design and develop marketing communication plans.
The unit applies to individuals who work in advertising, public relations, marketing or other promotional roles who plan electronic communications to effectively convey marketing communication messages and support achievement of marketing objectives.
No licensing, legislative or certification requirements apply to this unit at the time of publication.

What You'll Learn

Assessment Requirements

Performance Evidence

The candidate must demonstrate the ability to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including evidence of the ability to:
• design and develop at least one marketing communication plan.

Knowledge Evidence

The candidate must be able to demonstrate knowledge to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including knowledge of:
• legislative requirements relevant to marketing communication plans
• key features of marketing communications plans
• content and format of marketing communication plans including:
• purpose statement
• definition of target audience
• analysis of product or service
• legal and ethical constraints
• marketing communication functions and media vehicles
• procedures for developing budget proposals.

Assessment Conditions

Skills in this unit must be demonstrated in a workplace or simulated environment where the conditions are typical of those in a working environment in this industry.
This includes access to:
• legislation, regulations and codes of practice for marketing communications plans.
Assessors of this unit must satisfy the requirements for assessors in applicable vocational education and training legislation, frameworks and/or standards.

Foundation Skills

• {'skill': 'Numeracy', 'description': 'Collates and interprets numeric data to analyse trends data, develop targets and prepare budgets for marketing activities'}
• {'skill': 'Reading', 'description': 'Identifies, analyses and evaluates complex texts to determine requirements of advertising brief, legislative, regulatory and business requirements'}
• {'skill': 'Initiative and enterprise', 'description': 'Develops new and innovative ideas through exploration, analysis and critical thinking'}
• {'skill': 'Planning and organising', 'description': 'Takes responsibility for following implicit and explicit voluntary constraints related to budget, legal and ethical requirements in development of marketing communication plan; Plans, organises and implements tasks to achieve outcomes with an awareness of client requirements, time and budgetary constraints'}
• {'skill': 'Technology', 'description': 'Uses digital technologies to enter data, organise and present information'}

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